04 May 2021

Filipino Militant Press Cultivating Apí-Culture And I, Agri-Culture


Yesterday, Monday, 03 May 2021, was “World Press Freedom Day” as declared by UNESCO, and some Filipinos celebrated the day specially because Filipina Maria Ressa, CEO of Rappler, won the “World Press Freedom Prize 2021.” Miss Maria has been practicing “Journalism Without Fear Or Favor.”
(“Without Fear Or Favour” image[1] from Bush Radio)

A journalist myself, with 45 years experience, I did not celebrate because I know the award will attract even more ill-will towards the lady, who believes she is trying hard to do good for her country. Note that the logo-type is rendered such that it shows the opposite of what it is saying: “Journalism with fear or favor.” Ironically, in practice that is what the current journalism is – unfortunately.

Prize or no prize, my journalism is of Agri-Culture – the Science of Agriculture serving the hierarchy of needs of the Filipino people in their varied native cultures, plural, such as Aeta, Bisaya, Ibanag, Ilocano, Isneg, Muslim, Pampango, Pangasinense, and Tagalog.

And so am I trying hard to do good for Miss Maria’s country, which happens to be mine, following the UNESCO slogan: ”Information As A Public Good.” Actually, Miss Maria handles information differently, limiting the public good to exposing the private bad!

Her journalism is what I call “Truth Journalism“ while I call mine “THiNK! Journalism.” And yes, we are pursuing our works in 2 entirely different fields – she in Politics and I in Agriculture. She is cultivating “Api-Culture,” where “apí” is a Filipino word meaning “abused, maltreated or oppressed.” And I am cultivating “Agri-Culture,” where agri is abbreviation for “agriculture” and separately “culture” refers to us Filipinos as a culture within which our practice of agriculture must fit in a sustainable way and help us grow in knowledge and justice as a country.

Inevitably, Miss Maria’s practice of apí-culture leads to a clash of wills and, with politicians, that will is strengthened by position and influence both overt and covert. You can’t win if your “foe” has political power and uses it to the utmost as s/he may think necessary. And s/he is not awed by the power emanating from a World Press Freedom Prize.

In that case, I will never win the UNESCO World Press Freedom Prize or some such thing because I practice my journalism with the voiceless and never will win public attention because I follow the careful steps of Secretary of Agriculture William Dar and not try to find fault with any of the policies and procedures of the Department of Agriculture (DA) emanating from his “Servant Leadership” as he himself terms it. Nobody is perfect!

Yes, my journalism for Agri-Culture is based on the UNESCO slogan, “Information As A Public Good” (image[2] from UNESCO). I call it THiNK! Journalism, where I start with the question, “Is it true?” and proceed thus:

If True, is it Helpful?
If Helpful, is it Inspiring?
If Inspiring, is it Necessary?
If Necessary, is it Kind?
If Kind, go write ahead!

I am always avoiding the private bad and looking for the public good!@517



[1]https://bushradio.wordpress.com/tag/unesco/

[2]https://en.unesco.org/creativity/news/debating-arts-creativity-public-goods-during-world

03 May 2021

Women Journalists, “Access Is The New Civil Right” – The Black Wall Street Times. I say, “THiNK! Before You Access”


03 May 2021 is “World Press Freedom Day[1]” and worldwide, more than the men, women journalists are celebrating. For Filipinas, the big news is our very own Pinay journalist Maria Ressa, CEO of Rappler, received her “World Press Freedom Prize for 2021” yesterday, Sunday.

At the same time, the women journalists are bewailing the fact that they have become victims of harassment of one kind or another, not to mention threatened rape or imprisonment. Actually, sorry to say this, but it’s the women journalists who are endangering themselves!

About my title quote, I say, “Access to what is key.” If you ask Maria Ressa, she will reply, “Access to the facts.” The dream of every journalist – access to the facts. I shall call their practice Truth Journalism.

And Frank A Hilario’s kind he calls THiNK! Journalism. The THiNK! part comes from Zig Ziglar, and I ask a series of questions to myself. The first: “Is it True?”

If True, is it Helpful?
If Helpful, is it Inspiring?
If Inspiring, is it Necessary?
If Necessary, is it Kind?
If Kind, go write ahead!

Let me note that my THiNK! Journalism, though not in name, officially began on 16 April 1975, or 45 years ago, when I was employed by the Forest Research Institute (FORI), where I became the founding and Editor In Chief of 3 FORI publications: monthly newsletter Canopy, quarterly technical journal Sylvatrop, and quarterly color magazine Habitat. Yes, that is all in forestry – but you see, a journalist is a jack of all trades, a master of some.

In 2005, I began contributing to the digital American Chronicle. When that US-based media expired for some reason, I began blogging on my topics of choice. In 2007, I began blogging for the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), which is mainly agriculture – and which fits my background as I am a BS Agriculture graduate of UP Los Baños.

THiNK! Journalism is my brainchild. I invented it 3 years ago, on 22 October 2017 – see my essay “Think! Journalism: Calling For Nobler Kinds Of People In Media[2]” (24 October 2017, Creative Thinkering, blogspot.com).

Why am I discussing my kind of journalism? Because I pity the world’s beautiful lady journalists – they do not realize that they themselves are actually the ones asking for trouble! Because they are just after the Truth and do not think some more.

I shall continue to think & write for Filipino farmers & fishers, especially those below the poverty line. Today I invite journalists all over the world, male & female, to practice THiNK! Journalism, where Truth is only the Start. For Maria Ressaand her Rappler media group, I am prescribing the medicine with the commercial name of THiNK! which is good for the Body, Mind and Spirit.

All for the glory of God and the welfare of the Filipino people, especially in these islands the millions of farmers and fishers whose lives are deprived and destitute!@517



[1]https://en.unesco.org/commemorations/worldpressfreedomday

[2]http://creativethinkering.blogspot.com/2017/10/think-journalism-calling-for-nobler.html

30 April 2021

PH Transformation – Via Ron Amos Jr’s “Cultural Revolution” Or Frank A Hilario’s “Agri-Cultural Revolution”?


Thursday morning, 29 April 2021, at about 0830 hours, I read Ron Amos Jr’s “The Need For A Cultural Revolution” as his “Transit Dialog” Facebook post, all 722 words excluding byline, and I have been moved to respond via this essay – because what Mr Amos is sharing is 100% problem and 0% solution!

Mr Amos says:

What we need is to reimagine and reinvent the country and ourselves: a cultural revolution that will create not only our identity but also our unified spirit. How we do it is by transitioning from the medieval age of rule by influence, wealth, creed, and power towards a society that willingly balances the individual and the community, freedom and restraint, and privileges and duties.

How do we do ALL that? Mr Amos is not saying. The best that he says towards a solution is this, “A Call To Action:”

So as not to point fingers, we all start within ourselves – our backyards, bloodlines, and even barkadas. Our leaders need a change of mind from preserving their status quo to favoring the people’s welfare; the people need to mature as responsible members of society.

Indefinable. Imprecise. Indefinite. Even God had to be specific as to what He wanted His people to do, and so He came up with The Ten Commandments! And we are still disobeying them.

Mr Amos says, “Has anyone noticed that force or periods of strife unified some of the most progressive nations today, such as The United States of America, China, the UK, and Japan?” Ah, Mr Amos, indeed they are progressive countries, but at the expense of hundreds of millions of people. We need to do more than those!

Mr Amos’ Cultural Revolution has set me to thinking about an Agri-Cultural Revolution – by Simultaneously Cultivating the Soil and the Mind.

Thus:

Farming begins by Cultivating the Soil. Today, we must learn to cultivate it in such a way as to allow the natural processes to work themselves out. Keeping the environment sound.

We must do trash farming to help the soil regenerate itself naturally – and the farms to produce much healthy foods and the farmers rewarded handsomely.

Living continues by Cultivating the Mind. We must financially assist farmers so that they avoid usury that denies them the fruits of their labor.

We must increase the efficiency of harvesting, postharvest handling, storage, and marketing of produce, so that farmers are not taken advantage of by merchants.

Community living is promoted by social justice. We must encourage farmers, villagers & others to become members of cooperatives and support farming via those coops. That is all the PH cultural revolution necessary – and it should be painless.

We have millions of farmers and their families; therefore, an Agri-Cultural Revolution that I have just summarized should catapult the Philippines into a country Filipinos would be happy about.

And all that falls within what Secretary of Agriculture William Dar  calls the New Thinking for Agriculture. We are on our way to the Promised Land!@517

29 April 2021

The World Press Prize Rappler’s Maria Ressa Should Be Pursuing In Her Journalism


Let me deal with the YES first. Yes, CEO of Rappler Maria Ressa is going to receive a world-class award in a few days, the “UNESCO/Guillermo Cano World Press Freedom Prize for 2021.”

The source of the news is ANN (Author Not Named, “Rappler’s Maria Ressa Gets Prestigious UNESCO Press Freedom Award[1],” Rappler.com). UNESCO made the announcement on Tuesday, 27 April. She will receive the award on Sunday, 02 May – the World Press Freedom Day will be celebrated the day after, Monday, 03 May.

She won the World Press Freedom Prize for her previous & present “unerring fight for freedom of expression,” ANN says. She is “set to receive a prestigious press freedom prize from UNESCO for her fight for free speech in the Philippines, serving as a model for journalists under siege around the world.” The UNESCO prize, worth $25,000, “recognizes outstanding contributions to the defense or promotion of press freedom especially in the face of danger.”

Let me deal with the NO next. No, Maria Ressa is not going to receive the highest award she can get – because she has not set sight on it, and UNESCO has not thought of it. The award? I shall now invent and call it “The Good Press World Freedom Prize.” The prize is $1,000,000 (1 million). The Good Press Prize “recognizes outstanding contributions to the promotion of the public good in the face of hunger.”

On the one hand, the World Press Prize is earned by journalistic exposés – of course, that is accomplished “in the face of danger” because the journalist is digging out political dirt!

On the other hand, the Good Press Prize would be earned only with scientific and technological knowledge & tools exposed by development journalists. Maria Ressa is a journalist digging out the private bad, while what the world needs now are journalists digging out the public good!

In its own website, UNESCO itself says, “Information is a public good.” So why is it not sponsoring a world-wide competition among journalists for bringing out information for the public good and not for bringing out the politicians’ private bad? That is to say, UNESCO is missing its own message, or not listening to it!

I agree. Maria Ressa deserves the World Prize, according to the current yardstick of UNESCO. A brave lady.

If she changes perspective and goes after information as a public good? An intelligent lady.

Since I am an agriculturist, let me concentrate on that. I mean by “public good” any information about the technologies & systems for producing, postharvest handling, processing, storage and marketing of farm produce, that is, crops and animals – as well as fishery products.

Maria Ressa will then be espousing the fight in the Philippines for the public to be informed of discovered knowledge – scientific findings translated into popular language the people can see the need of and understand what they have to do for their own social good – she serving as model for journalists serving the public good around the world!@517



[1]https://www.rappler.com/bulletin-board/maria-ressa-gets-unesco-press-freedom-award-2021?fbclid=IwAR2-BqC8JvIrxBtlBtTe7SxDncc0vXmhdt5bhh35hrma3Qz1ZcqZQiRfBxw

23 April 2021

Science Reporting – Please Be Careful With My Art!

 

This note comes from me, not from American journalist Neil deGrasse Tyson; I just needed the sign “The problem with science journalism.” In America, they have different and bigger problems in journalism! We think big; they think Bigger.
(image[1] from Big Think)

Mentioning neither the name of the PH journalist here, nor sex, the news story is titled “DoST Bares 100 Completed Innovation Projects Amid Covid-19 Pandemic[2]” that appeared in the Manila Bulletinissue of 22 April 2021. (DoST is the Department of Science & Technology.)

It’s technically wrong.The journalistic mistake is right there in the headline of the story, in this phrase: “100 Completed Innovation Projects.” But you cannot fully appreciate the error in reporting unless you know more of the standard operating procedures (SOP) of science. Let me now quote the first paragraph (with editing):

The…Philippine Council for Industry, Energy, and Emerging Technology Research and Development (PCIEERD) bared Thursday, April 22, the completion of a total of 100 research, development and innovation projects in the industry, energy, and emerging technologies sectors…

Note that the 100 science projects reported completed in 2020 are not 100% “innovation” but also “research and development (R&D).” R&D SOP requires they will go on under research towards full development of the technology, research not yet completed. In fact, the report says PCIEERD Executive Director Enrico Paringitsays:

Of the 100 completed projects, 15… are ready for technology transfer and commercialization, 16 for deployment to national government agencies, 41 for follow-up researches, 21 for crafting of policy recommendations, and seven under facilities, technology business incubators, and capacity building.

I don’t know about “deployment to national government agencies,” but I’m sure all the 100 are would-be innovation projects, but only 15 are now truly completed and ready for technology transfer – it’s not yet innovation when it’s not ready for technology transfer!

Mr Paringit made his institutional report during the initial & virtual opening of the 3-day Philippine Research, Development, and Innovation Conference (PRDIC), “the country’s first massive, online public presentation of research, development, and innovation projects in the industry, energy, and emerging technology sectors.”

And why was the PRDIC conjured? Mr Paringit says, “We initiated this event to keep the public abreast (of) the development of our cutting-edge solutions that (will help) us usher in the next wave of growth and prosperity. It is through science and technology that we can get our way out of this crisis.”

As a communicator for development, I agree; the PCIEERD is developing innovative technology solutions to bring the country to “the next wave of growth and prosperity” – but the science of reporting – not the fault of PCIEERD I must say – must be correct and accurate!

Now then, I am calling the attention of the Science Editor of the Manila Bulletin – and other Science Editors of other print and digital media – to mind their materials when it comes to science reporting. Today with digital media all over the place, in science, you can play with words and get away with it – but not for long!@517



[1]https://bigthink.com/videos/writing-about-science

[2]https://mb.com.ph/2021/04/22/dost-bares-100-completed-innovation-projects-amid-covid-19-pandemic/?fbclid=IwAR2yWe_yNVsF1uhMG-x1gjomb_u2BnqLy2fwlCppdmN1MRPUHhe3Vvo2jwM

22 April 2021

“Earth Day 2021” Is Too Big It’s Not Fillable! In The First Place, It’s Not Feelable

Today, Thursday, 22 April 2021, is designated worldwide as “Earth Day.” Did you know 2021 is 50 years since Earth Day 1970? Today is exactly half a century; what can we celebrate? Nothing to be proud of! Even the website earthday.orgis not celebrating, just listing the years of events or something. What we have is a static Earth Day!
(Original “Earth Day” imag
e[1] from PNGhut.com)

“Earth Day 1970 gave a voice to an emerging public consciousness about the state of our planet.” Now, 50 years later, that voice may be louder, but it’s still just a voice crying in the wilderness of nonchalance, non-science.

“30 years on, Earth Day 2000 sent world leaders a loud and clear message: Citizens around the world wanted quick and decisive action on global warming and clean energy.” Nothing doing.

“As in 1970, Earth Day 2010 came at a time of great challenge for the environmental community to combat the cynicism of climate change deniers, well-funded oil lobbyists, reticent politicians, a disinterested public, and a divided environmental community with the collective power of global environmental activism.” That “environmental community” did not win any battle.

25,550 days since the beginning – and that’s all we can count: days! As my copywriter self is almost as old as Earth Day, 1974, with Tony Zorilla’s Pacifica Publicity Bureau with Nonoy Gallardo as Creative Director, I know that the Earth Day celebration was off-the-markright from the beginning:

There was no graspable symbol with which to identify one’s effort at celebrating or pushing for a magnificent Earth Day to come one day, no doable symbolization, no immediately measurable achievement to go after. No powerful slogan to move mountains in every energy-hungry country. So? Nothing to celebrate.

Is the Covid-19 pandemic lockdown good for Earth Day because of the restrictions in travel and, therefore, limited use of fossil fuels that give off climate change gases? Car owners will learn they can’t have their cake and eat it too. I hope so!

As an agriculturist, in agriculture, I can give you a measurable yardstick of whose results we can all be celebrating each year Earth Day, also known as “Climate Change” – non-use by farmers of chemical fertilizers, up to zero point zero. That would reduce much, much the climate change gases that go up the atmosphere every second of the day.

Is “Zero Chemical Fertilizers” doable? Absolutely! But no country in the world has done it, despite the scientific knowledge, because politicians – and academicians – are afraid of Big Brother chemical companies!

Fear is the enemy of freedom. You have the freedom to choose which fertilizer to use. How much organic fertilizer did you use today? You can ask that question any day of the year and you know you are contributing to the celebration of a Happy Earth Day sooner than 50 years!

But that is only for Agriculture. What about for the World at Large? Today, I cannot yet coin a slogan for Earth Day. The best is yet coin!@517



[1]https://pnghut.com/search/celebrating-earth-day

18 April 2021

ComDev – Taking Photographs Is Important. So Is Taking Care Of Them

Photographs are not only important in what I do – which is communication for development (ComDev) – they are necessary. You cannot communicate development without photographs!

Today, Friday, 16 April 2021, after about 3 hours, I finalized assigning to folders by subject matter my 21-year collection of digital photographs totaling 16,500 plus. In ComDev, which I invented in 1980, a creative writer must be a photographer himself.

Now, do you necessarily intently study how to compose each shot in taking a picture? Not if you have a digital camera like mine – Lumix FZ100  with Intelligent Auto (IA) – you just point and shoot. What about lighting and focus and speed? The IA takes care of all those. I bought my camera for P19K cash early 2012, and it’s still good. (In any case, it paid for itself immediately because I had a one-man contract to produce a coffee-table book – write, edit, take more photographs, do the layout up to desktop publishing next to commercial printing. That was the coffee-table book The Filipino Farmer Is Bankable to celebrate the Silver Anniversary of the Agricultural Credit Policy Council (ACPC); that was when Jovita Corpuz was Executive Director of ACPC. About 90% of the text was mine; half the number of the images of that 144-page book also mine. The book’s total budget? P1M. Photography is joyful in more ways than one!

Meanwhile, on my Windows 10 background slideshow, I’m watching the changing of scenes on 2 screens: my Lenovo ThinkPad laptop, 14-inch screen, side by side with my external monitor ViewSonic, 20-inch screen. Both screens full photographs on close-ups, all those images mine. Enjoy!

Photography is a talent I began to add in 1975, when I was Editor In Chief of the 3 publications of the Forest Research Institute (FORI): monthly newsletter Canopy, quarterly technical journal Sylvatrop, and quarterly color magazine Habitat, which I patterned after the American National Geographic. My team visited many places in the Philippines to collect images for those stories, articles and papers. In-between takes, I asked my FORI photographer about photography, and he was not selfish with his knowledge and experience. Later, I myself studied photography by reading pamphlets – and studying the great paintings of the old European masters for their composition, foreground, background, and “lighting” (highlights). Did anyone tell me to do that? I did.

(Note that I am self-taught as a creative writer, editor and layout artist in the old-fashioned way, from 1965 to 1985. On Innocents Day 1985, I began to teach myself digital writing (word processing) with WordStar v1. In 1987 or thereabouts, I began teaching myself Microsoft Wordv1; through the years Microsoft Officetaught me desktop publishing, including formatting and layouting of images, pages etcetera.)

I now have in a holding folder Photos Much, 17 subfolders of photographs, by name: Albay Mayon, Asingan, Church, Farm & Home, Hilario Family, Los Baños, Malvar Organics, Miscellaneous, My Room & Me, Native Animals Summit, PhilRice UPLB, Reunions, Rice & Rice, Rural Views, UPLB Campus, Villa De Acuzar, and Windows Collage.

Loving it all!@517

It Hurts To Say “Goodbye!”

  Mal (not her real name). My first love, it’s her birthday today, January 17, Saturday. I said my final “Goodbye!” to her some 65 years ago...