This expansion seeks to improve user interface, onboard more farmer cooperatives and institutional buyers, and integrate supply and demand analytics functions that can help inform government policies and interventions to strengthen the country’s agribusiness value chain.
Miss Catherine says:
Deliver-E is a digital platform that connects farmers to buyers through an efficient and transparent end-to-end market-based system. It operates through a sophisticated blockchain technology developed by a Filipino tech startup, Insight Supply Chain Solutions.
In Deliver-E, the user-interface is digital; the farmer cooperatives are the suppliers of farm produce that eventually reach institutional buyers via the value chain. Deliver-E insures that the food supply is available anywhere in the country.
Jun Yap says (14 December 2020, “Deliver-E: ‘Game-Changer’ For Farmers, Consumers,” Tribune.net.ph): “This initiative is all about bringing farm produce closer to consumers and cutting layers of traders.”
Essentially, Deliver-E connects electronically the demand and supply of farm produce, eliminating the middleman and, thereby ensuring that the farmer receives the fair market value of the sweat of his labors. Now then, Deliver-E enables the farmer to avoid low prices for his produce, always and ever.
(“Umiwas sa mababang presyo[2]” image from YouTube.com) – “Avoid low prices” offered by middlemen
“This initiative is all about bringing farm produce closer to consumers and cutting layers of traders. Through technology and innovation, it will be game-changing not only for our farmers but also for our consumers[3],” DTI Secretary Ramon Lopez said (ANN, 15 December 2020, “Deliver-E Will Be ‘Game-Changing’ For Farmers And Consumers – DTI Chief,” DailyGuardian). According to Mr Lopez, “Deliver-E is a digital platform that connects farmers to buyers through an efficient and transparent end-to-end market-based system.”
Mr Lopez also said, “This is part of our strong partnership with Agriculture Secretary William Dar as we jointly work on solutions to increase farmers’ income, provide better supply chain in agriculture and its link to industry processors or direct to marketplace, and delivering fresher products for consumers.”
Actually, the initial launch of Deliver-E was in April 2020 yet, or 7 months ago. ANN says, “Since April, this innovative platform has mobilized over 260 tons of fresh fruits and vegetables and recorded more than P7.15 million worth of transactions.”
Fresh produce, fair price, faster, even for/from far-flung areas. That’s what Deliver-E promises. Good for farmers, good for consumers – bad for the middleman who always takes advantage of the supply-sale situation.
However, there is a catch – Deliver-E rewards more the more efficient farmer than the one who does not care about costs & returns, and even borrows from a usurer for his expenses!
Deliver-E delivers death to the Merchants of Venice!
It also delivers disappointments to the inefficient farmers.
Fair enough!?@517
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