Our reality: I have been reading about the business success of Chooks-To-Go oven-roasted chicken and the Good Samaritan ways of Ronald Mascariñas, President & General Manager of Bounty Agro Ventures Inc (BAVI), the knowledgeable producer of Chooks.
My fantasy: BAVI coming out with Bounty Country, a revolutionary monthly magazine.All-Digital – with me as all-virtual Editor in Chief. Selling point? No Agrochemicals Ever (NAE), 100% Organic Farming. Ultimate targets: 10 million Filipino farmers.
Above: My glowing photograph taken 03 December 2016 early evening, 06:18 PM, the Chooks-to-Go store fronting the plaza of my hometown Asingan, Pangasinan in Central Luzon, Philippines. It’s been there for 5 years already – we Asinganians know what’s healthy chicken for us!
With the almost-unbelievable financial success of Chooks-to-Go organic chickens, already Mr Chooks personally knows that organic farming is doubly healthy:
(1) Healthy for bodies.
(2) Healthy for bank accounts.
I call him Mr Chooks to remind us that it was he who grew The Chicken That Could where there was none before – clucking over all those chickens from Jollibee, McDonald, Magnolia, Mang Inasal, and above all the chicken that built a house: Max’s!
Success must build success. With its organic origin, Chooks can now more convincingly lead the Philippines in the widespread adoption of organic agriculture. And it will be sweet.
Mr Chooks says on Facebook, “We take pride as the only company in the country who is able to produce ‘No Antibiotics Ever’ (NAE) chicken on a commercial scale.” The other chickens are grown with antibiotics designed to make them grow faster than natural – so it’s mostly quantity, not quality!
On the inset image above, behind Mr Chooks, it says in Tagalog, “Sarap kahit walang sauce” (My free translation: “Saucy even without sauce.”) Mr Mascariñas describes the Chooks meat as “a bit sweet, like a sweet ham” (14 March 2013, Apisit Buranakanonda, “Philippines’ Chooks To Go Is A Bounty Success Story[1],” Poultry World, where the image comes from).
Mr Buranakanonda says, “After just five years in business, Chooks-to-Go has climbed to the number one spot in the Philippines’ roast chicken market.” I say it’s taste: sweeter than sweet, than the others; it’s fact: healthier than the others.
Ces Dimalanta says Mr Chooks says (24 April 2018, “On Healthier Choices: Bounty Agro Brings All-Natural Antibiotic-Free Chickens To The Market[2],” Manila Millennial):
As part of our commitment to nurture the health of the nation, we are continuously finding ways to innovate and offer only the safest chicken choices. The launch of NAE in the country is one of the steps that we are taking towards giving healthy and quality food choices at affordable prices to Filipinos.
About Frank A Hilario? UP Los Baños graduate, self-taught digital writer. Turned 81 Sept 17; since 2000, an unbelievable indefatigable blogger – here’s a short “About Me” – https://communicationfordevelopmentphcomdev.blogspot.com.
The Bounty Country Magazine slogan is: “Healthy Foods For Thought.” Yes Sir, Mr Chooks. My NAE is healthy food for your thoughts!@517
